🎯 Launch TikTok Ads from Secure Automation Ad Manager

🧭 Overview

TikTok Ads is now in Secure Automation Ad Manager, alongside Meta, Google and LinkedIn. You can build, publish, manage and measure TikTok Lead Generation campaigns without leaving Secure Automation. Your TikTok Ads Campaign collects leads through Instant Forms and TikTok Direct Messages.

🚀 What’s New?

1. TikTok in the campaign builder: Create TikTok Lead Generation campaigns in the same ad campaign builder along with existing channels
2. Collect leads your way: Choose where your leads come in:

• Instant Forms: Pick one of your existing TikTok Instant Forms so people can submit their details right from your ad.
• Direct Messages: Let prospects message your TikTok account. Build a message template with a greeting and suggested questions, or set up an automated chat that collects contact details.

1. Ad group controls: Set your budget and schedule, bidding strategy and reach the right people with targeting based on detailed interests and behaviors.
2. Carousel image and video ads: Upload multiple images or one video per ad, and see a live preview of how it will look in the supported TikTok placements before you publish.
3. Performance in one place: TikTok results now appear in Statistics next to your other channels.
4. Easy campaign management: Your TikTok campaigns show up in the Campaigns table you already use. Edit, pause, resume or duplicate them in a click.
5. Connect and manage your TikTok account: Connect and manage your TikTok Business Center and ad account right from Ad Manager settings.

🧩 How to Use ItConnect your TikTok account

1. Go to Ad Manager → Settings → TikTok → Ad accounts and click Connect account.

New to Ad Manager?: Go to Ad Manager → Click Connect TikTok

1. Click Connect TikTok Lead Ads, sign in with your TikTok account and approve the requested access.

1. Select your Business Center and Ad account, then click Save.

Launch a campaign

1. Go to Ad Manager → Campaigns → Create Campaign → TikTok → Start from scratch.

1. In the Ad Group, choose your Conversion location - Instant Form or Direct Messages, then set your budget, schedule and audience.

1. In the Ad, pick your Destination (Instant Form or Direct Message Template), select the TikTok account, upload your creative, and add your ad text and CTA.

1. Click Review → Publish.

💡 Note: If you plan to use Instant Forms, you are required to create them in TikTok Ads Manager to be ready to use in your campaigns.

🎯 Why This Matters

Reach TikTok's audience and turn scrolls into leads!

• All your paid lead generation in one place: Plan, launch and report TikTok Ad Campaigns next to Meta, Google and LinkedIn.
• Expansive Reach across quality users:Reach engaged audiences on TikTok and target by interests and behaviours to reach the right audience.
• Launch with confidence: Built-in checks catch missing details, unmapped forms and accounts that aren't ready before you publish.
• Manage all your ad spend in Secure Automation: One of the most requested ad channels now sits alongside the rest, so you don't need a separate tool for TikTok.