Introducing Social Intelligence (Limited Beta)
Understand what people are saying about your brand, discover industry trends, and keep an eye on competitors - all within Secure Automation. With Social Intelligence, you can explore conversations across social platform…
Understand what people are saying about your brand, discover industry trends, and keep an eye on competitors - all within Secure Automation.
With Social Intelligence, you can explore conversations across social platforms, uncover meaningful insights, monitor topics, and stay informed with smart alerts.
Note: Available in Limited Beta to selected users.
🚀 What's new
- AI-Powered Brand & Industry Overview
- Get a personalized snapshot of your social landscape, including:
- Brand Mentions: Track conversations mentioning your business.
- Industry Trends: Discover popular and emerging topics.
- Competitor Performance: Compare your share of conversation with up to 3 competitors.
- What to Post Next: Explore relevant posts from different social platforms.
- AI Summary: Understand key insights without digging through multiple charts.
- Explore Conversations & Insights
- Search for brands, keywords, hashtags, or topics to discover:
- Mention volume and conversation trends.
- Audience sentiment and engagement patterns.
- Where and when conversations are happening.
- Personalized AI search suggestions to get started faster.
- Save & Monitor Topics
- Save searches as topics to unlock deeper insights and monitor conversations over time.
- Explore 7, 15, or 30 days of historical insights.
- Analyze engagement, conversations, posts, and audience information.
- Manage your monitored topics, with the flexibility to pause or resume them.
- Get Notified with Smart Alerts
- Stay informed when important metrics change.
- Monitor mentions, sentiment, engagement, impressions, and share of voice.
- Customize alert sensitivity and recipients.
- Receive daily or weekly email notifications.
- Social Listening Is Now Under Trends
Your existing Social Listening experience is now available under the Trends tab within Social Intelligence, alongside the new Overview, Explore, and topic-monitoring capabilities.
👷 How to use this feature
- Navigate to Marketing → Social Planner → Social Intelligence.
- Open Overview to explore your brand and industry insights.
- Use Explore to search for a brand, keyword, or topic.
- Click Save as topic to unlock detailed insights and ongoing monitoring.
- Create Alerts to receive notifications when important metrics change.
💡 Why it matters
- Know your audience: Understand conversations, sentiment, and emerging interests.
- Spot opportunities: Discover relevant topics and content inspiration.
- Stay ahead: Track competitors and get notified about meaningful changes.
- Save time: Bring social discovery, monitoring, and insights into one workspace.
📝 Notes
- Social Intelligence is available to selected users during Limited Beta.
- Each location gets 100 searches for the entire Beta period.
- Up to 50 topics can be actively monitored per location. Paused topics do not count toward this limit.
- Each topic supports up to 3 alerts.
- Overview provides insights from the last 7 days, while saved topics support 7, 15, and 30-day lookback periods.
- Platform and metric availability may vary depending on the underlying social data source.
- The dedicated Competitors tab is coming soon. Competitor comparisons are available within Overview.