A/B Testing with Email AI: Just Ask, and Email AI Sets Up the Test (Labs)
Once Email AI drafts your email, just ask it to set up an A/B test. Email AI configures the whole test, and the winning version goes to the rest of your list. What's new Just ask: Once Email AI has drafted your email, a…
Once Email AI drafts your email, just ask it to set up an A/B test. Email AI configures the whole test, and the winning version goes to the rest of your list.
What's new
- Just ask: Once Email AI has drafted your email, ask it to set up a test, for example "A/B test the subject line."
- Two test types: Run a subject-line test (same email, different subject lines) or a content test (same send, different email content).
- Pick an angle: Answer a quick question about the angle to test: urgency, savings, curiosity or exclusivity.
- Fully configured: Email AI sets up everything: up to 4 variations, the test size, how your audience is split, the test duration and the winning criteria.
- Distinct content variations: For content tests, each version starts from your draft and gets its own message.
- Review before you send: Edit every variation, and fine-tune the test type, duration, number of variations and test size in the A/B testing settings.
- Winner goes out automatically: The winning version, picked by open rate or click rate, goes to the rest of your list.
How to use it
- Create an email with Email AI.
- Ask Email AI to A/B test the subject line or the content.
- Answer the quick questions, then review the variations and test settings.
- Send. The winning version goes to the rest of your list when the test ends.
Why it matters
- Better campaign performance: Test subject lines or content, and send the version your audience responds to.
- No manual setup: Email AI writes the variations and configures the test for you.
- You stay in control: Review every variation, and nothing sends until you approve it.
Learn more: Email AI help article